Tower Club is a once in a lifetime experience for all social, business and humanitarian needs. Located in the prominent business district of downtown Dallas, Tower Club is situated on the top floor of Thanksgiving tower. Being placed in the most prominent area in all of Dallas, members are welcome to all that Tower Club offers. Special benefits to this haven in the sky include; complimentary coffee served by a professional Tower Club barista, a luxurious dining area with the best views of the Dallas skyline, a virtual reality golf simulation, and an amazing work area- perfect for business meetings and interacting with clients.

This past September, Tower Club had their official grand opening party! The amazing team over at Tower Club wanted to go all out to show their members how much they really mean to them, and what better way than bringing the Make Your Life Sweeter® team in to make life a little sweeter for everyone! As my team and I arrived for the event, we were welcomed in and brought to the dessert room to begin setup for the nights festivities! Everyone was putting together last minute touches as the event drew nearer, they were situating furniture and placing decorations on the walls; by the time the event had started, everything was picture perfect.

As guests started to make their way into the club, they were welcomed with exquisite hors d'oeuvres, drinks and great conversations! The main area was engulfed in soon to be and current members, all ready to have an amazing night!

As the party progressed, guests made their way throughout the club. They were able to walk through the entirety of the floor, checking out all that the Tower Club had to offer! Multiple conference rooms had been transformed into a party extravaganza. In one room, you could dance the night away on a LED Dance floor and strike a pose in the Tower Club featured photo booth! In the other room, guests were all welcomed with a a Make Your Life Sweeter® Gourmet Dessert Bar and a Sugaire® Organic Cotton Candy Hot Tea Infusion Bar! Everyone loved the sweet treats and couldn’t get enough!

As the night drew to a close, everyone said their goodbyes and made their way downstairs. It was such an amazing night spent with the most exquisite group of people! I cannot thank Tower Club enough for such amazing hospitality and kindness, can’t wait until the next event!

Make Your Life Sweeter

- Yasmeen

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Saks is a chain of luxury department stores spanning all around the country. Anyone who’s anyone can shop till they drop at this remarkably chic store. Every year, Saks outshines and puts their clients satisfaction above all else. This year, the Make Your Life Sweeter® team was asked to incorporate a little sweetness to this quarters annual storewide breakfast, and we were thrilled!

The Make Your Life Sweeter® team arrived at the legendary fifth avenue flagship store for the event. My team and I were ready to take on anything! We were instructed to the 6th floor, where we began setup. While we were setting up, I was able to meet and interact with most of the team that had organized the event. I was so lucky to have met such an intelligent and humble group of people!

As employees started to make their way up to the sixth floor, they were welcomed with a Make Your Life Sweeter® Breakfast Bar! On either side of the table, you were able to choose between a Sugaire® Organic Cotton Candy Hot Coffee or Hot Tea Infusion Bar with customized Saks Hashtag Flags! After guests chose their preferred beverage option, they made their way to the Make Your Life Sweeter® Breakfast Station where they were able to choose between a Caramel Frappuccino, Morning Latte, Glazed Donut or Strawberry Parfait flavored customized Saks Macaron! If you didn’t want to partake in the Macaron tasting, Make Your Life Sweeter® also had specialized glazed donut holes with Sea Salt Caramel flavored organic cotton candy!

After serving over 100 eager Saks employees in under 45 minutes, everyone took their seats to begin the meeting. I was fortunate enough to hear the President of Saks - Marc Metrick, speak to his fellow Saks team. It’s so inspiring to listen to someone talk about something their so passionate about, I was so thankful for the opportunity! The meeting ended with a fashion show featuring Saks’ own employees!

It’s crazy for me to think that just 8 short months ago I was across the street watching the famous window display show that Saks illustrates every Holiday season, and now I am welcomed in like one of their own. I am so thankful for all of the opportunities and friendships that I have had through this amazing journey, I can’t wait for our next event with Saks!

Make Your Life Sweeter,

- Yasmeen

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Sephora is one of the most popular and influential makeup companies in the entire country. Each year, Sephora generates millions on revenue through their stores. Sephora is a company that belongs to anyone, no matter age, gender or race. You find what you need (and let’s be honest, probably a little more)! When Make Your Life Sweeter® was asked to help incorporate a little sweetness into one of their biggest events, we were happy to oblige!

My team and I arrived to New York to begin setup for the Sephora event that would take place over the course of two days. Located at the most pristine shopping mall in all of New York, Hudson Yards was calling our name. As we arrived to Hudson Yards, my team and I made our way through the mall and up to the third floor, where we laid our eyes on the most beautiful Sephora in the entire city.  As we made our way inside, I was welcomed by the fabulous Sephora team and felt right at home! The Make Your Life Sweeter® team began setup and we got straight to work!

Sephora was hosting no other than Elaine Welteroth! Former Editor in Chief of Teen Vogue, and newly established bestselling author of “More than Enough” ! I had the opportunity to work with Elaine in the past when she was at Teen Vogue and was so thankful to have had the opportunity to catch up! As guests waited eagerly to meet Elaine, they were welcomed with a Sugaire® Organic Cotton Candy Infusion Bar with a Passion fruit sparkling lemonade and your choice of organic cotton candy! Everyone was thrilled to have a sweet treat and were even coming back for seconds! For V.I.P guests, Make Your Life Sweeter® offered a custom Sephora ModChocolate Artisanal Truffles Bar with customized 2 piece Sephora gold keepsake boxes to take home! As the event progressed to its second day, we were welcomed with even more eager customers looking for a Sweet treat! 

I cannot thank the team over at Sephora enough for such a remarkable opportunity and for treating the Make Your Life Sweeter® team as one of their own! I cannot wait to see what other collaborations the Sephora and Make Your Life Sweeter® team will think of next!

Make Your Life Sweeter

- Yasmeen

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Conair® is a billion dollar company that specializes in selling beauty and health products for both consumers and professionals all around the world. Every year, Conair® attends an elaborate beauty convention that takes place over the course of 3 days in the great city of Orlando! This year, I was asked by the team at Conair® to bring a little extra Sweetness to their booth, and I was thrilled to do so!

The Make Your Life Sweeter® team arrived in Orlando the day before the convention to begin setup for the event. As we made our way through the facility, we were able to get a first look at the entire convention center that was to be completely transformed into an elaborate show the next day. It was amazing to have had the opportunity to see just how much work goes into one show. From placing carpet to hanging wall mounts, everyone was rushing and working diligently to insure a smooth convention for the coming weekend.

As we descended on our first day of Premier Orlando, the Make Your Life Sweeter® team was ready for anything. We arrived a few hours before showtime to insure that everything was perfect for the Conair® Puremix booth. As guests started to pour in the convention center and making their way over to our booth, they were all greeted with a customized Conair® Sugaire® Organic Cotton Candy Hot Tea Infusion Bar and a HotPoppin® Gourmet Popcorn Bar with assorted flavors.

As attendees stopped to grab a sweet treat, they were greeted by the fabulous team at Conair®! All convention goers was informed on the newest Conair® product hitting the shelves and were even given free samples to take home! Over the course of 3 days, the Make Your Life Sweeter® team served over 1,000 eager customers!

Throughout the convention, I was able to walk around and see all of the newest trends in the haircare and makeup world. I was blown away by the magnitude and the beauty of the show, and all the hard work that goes into creating such an elaborate and amazing convention. The Make Your Life Sweeter® team had such an amazing time at the Premier Convention in Orlando and I cannot wait to see what the Make Your Life Sweeter® and Conair® team collaborate with in the future!

Make Your Life Sweeter

- Yasmeen

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Kaaboo® is a curated three day experience festival that immerses the best of entertainment. Kaaboo® takes pride in being one of its kind and being everything that a typical music festival is not. Every year, Kaaboo® takes residency in Del Mar and Grand Cayman Islands. This year, the team at Kaaboo® thought to change it up by hosting the event in Texas! When we were contacted to Make Life a Little Sweeter for everyone attending we couldn’t refuse!

Kaaboo® set up residency at AT&T stadium- otherwise known as the Cowboys Stadium. The stadium was engulfed in three days of live music and comedy performances. As my team and I arrived early to setup for the first day of festivities, we were all amazed at the complete transformation of the stadium and surrounding grounds.

Everything was curated for the festival. The Stadium was immersed in stunning pieces of artwork hung 10 feet high for guests to see. There were food trucks galore with enough food to make any food junkie happy, and there was even an outdoor swimming pool for guests to plunge into whenever they felt like going for a little swim!

The Make Your Life Sweeter® team arrived at the personalized Bank of America Lounge early Friday morning to begin setup for the weekends events. The Bank of America® Lounge was situated right in front of the main stage for Kaaboo®, which made it the perfect (air conditioned) place to watch all the best performances!

As all festival goers made their way through the grounds, they had the opportunity to stop by the Bank of America® tent and grab some SWEET Sugaire® Organic Cotton Candy as they enjoyed the festival.

Throughout the weekend, we served hundreds of Sugaire® pints to fellow Bank of America® customers. Everyone loved the idea of a SWEET treat and were grabbing multiple flavors so that they could save them for later!

The Make Your Life Sweeter® team was so thankful for the remarkable opportunity to be able to attend Texas’ very first Kaaboo® festival and to have made such an amazing partnership with the team over at Bank of America®. I cannot wait to see what next year has in store for us!

Make Your Life Sweeter

- Yasmeen

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Founded in 1896, the Breakers® is one of the most prestigious and well sought after resorts in North America. Guests are known to range from business tycoons to well known movie stars. Anyone who’s anyone stays at the fabulous resort, located in the beautiful Palm Beach, Florida. The Breakers® have held the honor of hosting the most elaborate events that anyone has ever seen. Every year, the Breakers® hold an immaculate 3 day pharmaceutical conference in the resort. This year, The Breakers® reached out to the Make Your Life Sweeter® team in hopes to spread a little Sweetness for the last night of the conference. We were thrilled to participate!

My team and I arrived in Palm Beach and made our way to the world renowned resort. When we arrived, we were directed straight to the ballroom to begin setup for the nights event. As we made our way to the the Grand Venetian Ballroom, we were all blown away by the magnitude and ambiance of the resort, it felt like we had just stepped into a castle. It was absolutely breathtaking.

Every major company was attending this event. Coca-Cola® and Pepsi were both in attendance as the biggest contributors (if that’s gives you any insight!). The Make Your Life Sweeter® team set up two beautiful dessert bars for the conventions last event. As guests arrived in the grand ballroom, they were welcomed with a Sugaire® Organic Cotton Candy Infusion Bar with customized Breakers® hashtag flags. Guests were completely blown away and were even coming back for more!

As guests danced and conversed the night away, they feasted on an elite buffet style meal with decadent seafood as far as the eye could see. When they were finished, everyone made their way to the Venetian Ballroom for some SWEET treats!

The Venetian Ballroom was filled with desserts from all around the world. Guests had the opportunity to choose between chocolate covered waffle churros, or caramel drizzled red velvet cake. There was even a make your own sundae station and popcorn bar! As everyone made their way around the Venetian ballroom gathering plates and plates of SWEET treats, they were welcomed with a Sugaire® Organic Cotton Candy Hot Tea Infusion Bar to end their night! The Hot Tea Infusion Bar was such a hit, we couldn’t stop serving!

Everyone had such a great time at the event and I am so excited to have the Breakers® team not only as a new client, but as new friends! I can’t wait to see what’s ahead!

Make Your Life Sweeter

- Yasmeen

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The Metropolitan Museum of Art is one the finest and largest museums in the entire world. They house over 5,000 years worth of art and history and welcome over 7 million people per year. The Met is one the most well known and extravagant museums in the United States.

Throughout the year, the Met holds multiple soirees in the great hall and other important areas of the museum. This year, the Met held a lavish party for all of their current members called the “Grand Tour”. All members are able to live out their inner “Night at the Museum” dreams and walk around the entire museum with their designated tour guide throughout the night. The Make Your Life Sweeter® team had the remarkable opportunity to participate and bring a little sweetness to the nights event!

As my team and I arrived to the Met, we were directed through the back of the exhibit halls and made our way up to the special events executive office. I loved it because we were able to see the intricate workings of what goes into making the Met what it is. As we arrived to meet the fabulous Met Special Events team, we were directed to our designated hall and where given our credentials.

As guests entered the American Wing in their tour, they were greeted with a Make Your Life Sweeter® HotPoppin® Gourmet Popcorn Dessert Bar with a plethora of flavors! We were the talk of the night as everyone kept coming up to our booth to grab seconds (some even thirds!).

I could not have chosen a more beautiful and serene place to help cater an event. Everything was so picturesque and elegant, I couldn’t stop taking pictures! I am so thankful for this opportunity and look forward for what’s to come!

Make Your Life Sweeter,

- Yasmeen

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New York’s newest Neiman Marcus store was brought to the city in the most extravagant of ways. This past April, Neiman Marcus opened its doors to its most elite shoppers for a special night of celebration in honor of their grand opening in Hudson Yards™. The Make Your Life Sweeter® team was asked by the amazing group at Neiman Marcus to make the night a little SWEETER for all of its attendees.

My team and I arrived in New York ready to take on anything. As we made our way to Hudson Yards™, we were all so thankful to be able to participate in such an amazing event! When we approached the extravagantly beautiful and newly furbished Hudson Yards™ mall, we were all blown away by every detail that went into creating such a magnificent and beautiful place.

As guests arrived, they were welcomed with a Fluffpop® artisanal miniature cotton candy live spin bar with customized Neiman Marcus hashtag flag straws. Attendees included models, actors, singers and socialites, and all of them couldn’t get enough of our Fluffpop® live spin bar!

Throughout the party, we were welcomed with professional djs serving all the hit songs, makeup artists performing free tutorials for all attendees, a Louboutin artist, and the most savory appetizers you could ever ask for! Everyone was having such a great time at the fabulous party orchestrated by Neiman Marcus!

To end the night, the team at Neiman Marcus Hudson Yards™ brought out non other than Kelly Rowland herself! The Make Your Life Sweeter® team had such an amazing time at this event, we are so thankful for the amazing opportunities given to us by everyone over at the Neiman Marcus teams around the country. I cannot wait to see what other kind of amazing events Neiman Marcus will put together!

Make Your Life Sweeter

- Yasmeen

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Last April, my team and I had the opportunity to fly out to Chicago to Make Life a Little Sweeter® for the newest TIGI® concept salons grand opening!

Located on Michigan Ave. and right across the street from Chicago’s most iconic bean sculpture, stood TIGI’s newest and most prominent concept salon, called Fuga Centro.

As we arrived, we were greeted by the fabulous as ever TIGI® team and directed to our table. It was enlightening to see how TIGI® was incorporated into every single detail of the salon. From the shampoo bottles, to the complimentary photo booth, everything was perfectly branded.

As guests began to make their way into the salon, they were welcomed with a Make Your Life Sweeter® Artisanal Truffle Bar with custom TIGI® takeaway truffle boxes. Everyone had the opportunity to choose up to four of their favorite truffles to take home in a chic TIGI® branded chocolate box.

As the night progressed, guests were treated with light bites and conversations. By the end of the party, our Make Your Life Sweeter® table had been the talk of the show, everyone couldn’t get enough! It was such a magical evening and I cannot wait to see the amazing TIGI® team again for their next event!

Make Your Life Sweeter,

- Yasmeen

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This year, I was honored to participate in a women led panel discussing the passion and courage it takes to turn your dreams into a reality. Thanks to DFW Startup Week, I was hand picked to speak on my experience and insight into the world of entrepreneurship.

When I was approached to speak at the summit, I was so excited! When asked who I would recommend to moderate, I chose to opt out of any moderations. I told the team at DFW Startup Week that it would be more beneficial for everyone if we instead moderated the panel ourselves, therefore making the panel more down to earth and audience centered. The DFW Startup team LOVED the idea!

The day of the event, I was welcomed with the warmest wishes from my close friends and family. As I arrived at Ross Tower, I was blown away by the amazing work that had gone into this event, everything was so perfect! I made my way to the 32nd floor to begin prepping for the panel.

When asked who I would want to join me on the Women’s of Innovation panel, it was an easy answer. I was accompanied by the fierce Bina Patel, who works for the international law firm of Greenberg Traurig and Brittany Rettig, who is the owner and founder of a revolutionary new fitness concept in Dallas, called GRIT.

As our panel started, I was so thrilled that we chose to speak without a moderator. We were able to connect with one another, as well as the audience with a deeper understanding. Throughout the panel, Bina, Brittany and I talked about the biggest hardships, as well as the most amazing accomplishments that women experience in the workplace.

After our panel had ended, guests were all greeted with a Make Your Life Sweeter® HotPoppin® Gourmet Popcorn Bar and a Sugaire® Organic Cotton Candy Infusion Bar! I had such a memorable time at this years DFW Startup Week, and I cannot wait for what’s in store for next year!

Make Your Life Sweeter,

- Yasmeen

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American Airlines Center® is the most prominent music venue in all of Dallas. Every year, the AAC® welcomes hundreds of the most influential and significant people in the music industry to their arena.

This past January, the Make Your Life Sweeter® team was asked by American Airlines Center® to preform an intimate catering experience for everyone on the Justin Timberlake tour, and we were more than happy to oblige!

As all 27 tour buses made their way into the stadium, they were welcomed with a Sugaire® Organic Cotton Customized Hot Chocolate Infusion Bar and a HotPoppin® Gourmet Popcorn bar. As the crew started towards the catering hall, I was taken aback by just how many people it took to put on a show. From backup dancers to carpenters, everyone had their own set of responsibilities in order to keep the show going.

Before the show started, I had the opportunity to meet Justin Timberlake himself! He came up to the Make Your Life Sweeter® Activation Bar and we welcomed him with the SWEETEST treats! It was a once in a lifetime experience and I still cannot believe that it actually happened!!

As the show was in the middle of my Random Acts of Sweetness® yearly campaign, I flew in from Asia for 24 hours for this opportunity, and was so thankful that I did.

After the backstage experience, my team and I were able to go down to the concert and stand front row! I was so thankful for the opportunity, and cannot wait to see where we go in the future with American Airlines Center®!

Make Your Life Sweeter,

- Yasmeen

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DryBar® is a chain of salons specializing in all things Blowouts. The California based salon has shops all around America, and just celebrated their 100th store opening! Every salon is unique in it’s own way, but all focus on a glamorously chic style.

This past January, the Make Your Life Sweeter® team was asked by DryBar® to participate in their newest workshop in Texas! My team and I arrived at JCPenney Headquarters in Plano to begin setup for the day’s event.

The Make Your Life Sweeter® team and I set up a whimsical tier of Sugaire® Organic Cotton Candy and Hotpoppin® Gourmet Popcorn, both dawned with Customized DryBar® Logo’s to bring everything together. As we set up for the event, I was greeted by the sweetest team at DryBar®. Everyone was so excited to get the workshop started!

As fellow JCPenney employees started to make their way into the showcase, the DryBar® room was ready for anything! As the first group made their way into the room, they were welcomed with a warm greeting from Anna Kimble, the Manage of Product Education for DryBar®. After greetings, Anna showed the JCPenney team a video of DryBar’s biggest accomplishments and greatest moments they’ve experienced together as a team. As the video ended, everyone was welcomed by a VERY special guest, Founder of DryBar® herself, Alli Webb!

As Alli made her way through the crowd of excited guests, she began to do what she does best, style hair! Since the release of DryBar’s latest product “The Brush Crush”, they have yet to keep it on the shelves of all their retail stores. Alli attended the workshop to teach stylists herself on how to properly use the Brush Crush on all potential buyers.

Throughout the day, each session made their way through the beautiful showroom and all left with smiles and a special SWEET treat provided by Make Your Life Sweeter®! My team and I were so honored to have had the opportunity to attend this event and we can’t wait to do more collaborations with the DryBar® team in the future!

Make Your Life Sweeter,

Yasmeen

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Esé Azénabor is a prominent fashion designer residing in Dallas, Texas. She works with the top fashionistas throughout the country and has designed dresses for brides all around the world. 

Every year, Esé throws an exquisite runway show featuring the most high profile and prominent women that Dallas has to offer. This event showcases the most beautiful dresses made entirely by Esé and her team of exceptionally talented people. Each and every dress is designed to fit the uniqueness of every individual walking in the show. Esé and her team created masterpieces that fit to every women’s dream. 

I was asked by Esé to walk in this years annual show, and I still cannot believe that I had this opportunity, it was so amazing to be able to share the runway with so many influential and powerful women. 

As I arrived to the beautiful Hall of State in Dallas, I was blown away by the sophisticated look of everything, they had Bentleys (provided by Park Place) lined up outside, as well as a red carpet to welcome you in. It was such a beautiful sight and was so grateful to have seen it in the daylight. As I made my way inside, I was escorted to hair and makeup where I spent the next 6 hours with all of the fabulous women walking in the show. We chatted as we got our hair done and laughed as our makeup was being set. It was such a memorable time to spend with friends!

As the show started, we were all placed into our breathtaking dresses and escorted into the great hall. As we exited the changing rooms, everyone was welcomed with a Sugaire® Organic Cotton Candy infusion bar, where we toasted to our amazing designer, Esé. We could all hear as people started to flood in, making their way towards their seats. Everyone back stage was so nervous, including myself! But it was calming when I remembered that I was surrounded by friends.

The Runway show was magical. As I walked on stage and made my way through the crowd, I was taken aback by how many friends and family I had that came to watch the show. I am so thankful to be reminded everyday of how blessed I am to have so many people that care about me in my life! The show was amazing, I am so inspired by Esé and the breathtakingly beautiful creations that she turns into reality for women all around the world every day.

Make Your Life Sweeter,

- Yasmeen

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YPO is the premier leadership organization for chief executives all around the world. The Dallas chapter, holds some of the most prominent and endearing individuals that YPO has ever known.

Every month, the chapter comes together to discuss worldly affairs. This past December, the YPO Dallas Chapter celebrated the holiday season by putting together an elaborate “Dine Around” for all of their members.

The YPO Dine Around is considered an elaborate soiree for all guests that attend. Members make their way from home to home of their fellow friends to enjoy delicious food and great company. The YPO Dine Around was held on the first of December, all members of the Dallas chapter dressed in exquisite evening wear and made their way to each-other’s home, chauffeured in the sleekest of vehicles.

Make Your Life Sweeter® was asked by the events team at YPO to incorporate our sweet products into the last installment of the YPO Dine Around. As members made their way to everyones home, my team and I arrived to the elaborate Maplewood Social Club located in downtown Dallas to set up for the last event of the evening.

As YPO Members made their way to the Maplewood, they were welcomed with a La Mod™ Macaron Tasting Bar, HotPoppin® Gourmet Popcorn Bar and a ModSweets Artisanal Chocolate Bar. As the night progressed, everyone couldn’t get enough of our sweet treats! I was so honored to have been asked by YPO to be incorporated into the night’s festivities and cannot wait to see what the future holds!

Make Your Life Sweeter,

- Yasmeen

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PriceWaterhouseCoopers is a professional services network with facilities all around the globe. They are the second largest professional services firm in the world and house over 250,000 employees. This past November, we were asked by the events team at PWC to incorporate Make Your Life Sweeter® products on every floor for the Grand Opening of their new high-rise in Dallas!

Being one of the biggest and most elaborate events we had ever done, I so graciously accepted the proposal and we started planning for the big day. As November came, the team at PWC and I had finally pieced together every detail for the amazing event, and I was ecstatic for the Grand Opening.

Make Your Life Sweeter® was incorporated into every floor of the new building for the opening. We had a Sugaire® Organic Cotton Candy Hot Tea bar on the 15th floor, a HotPoppin® Gourmet Popcorn Bar on the 17th, 400 Assorted Sugaire® Organic Cotton Candy Pints on the 19th, and a ModSweets Artisanal Chocolate tasting and Sugaire® Organic Cotton Candy Infusion bar on the 20th.

With a full itinerary, my team and I arrived on Sunday afternoon to begin setting up for Mondays event. As the day of the event came around, we were ready for anything.

When we entered the newly renovated high-rise building in the heart of Dallas, I was astounded at how beautiful everything was. Every part of the new building was customized to fit into PWC standards. There were creative working areas, flamboyant conference rooms and spacious kitchen areas. Everything a person could ever need to have a successful work day.

As fellow PWC employees started to make their way into the building, they were taken aback by all of the sweet treats that were provided by the Make Your Life Sweeter® team. People were going floor to floor just to grab everything that we offered!

As the workday came to an end, all PWC employees made their way back to their desks to get some work done before the end of the day. As they started to clear out, my team and I started packing up and heading downstairs for the next installment of our event.

We met the PWC Events team downstairs in the main lobby to begin setup of the Ribbon Cutting Ceremony. As the corporate day ended, fellow PWC employees made their way to the lobby to finalize the Grand Opening of their newest building! The Make Your Life Sweeter® team was making everyones night by providing a La Mod™ Macaron Tower with a Sugaire® Organic Cotton Candy Infusion Bar. Everyone loved the sweet treats and I am so thankful that we had the opportunity to Make Life a Little Sweeter for the amazing team over at PWC!

Make Your Life Sweeter,

- Yasmeen

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SideBar is a high-fashion boutique nightclub and lounge with locations all around the country. This past November, the Make Your Life Sweeter® team was asked to attend the opening of their newest longe; located in San Diego.

My team and I arrived in San Diego to find the most beautiful scene. The lounge, “SideBar” was transformed into a whimsical wonderland. There were chandeliers and succulents hanging from the ceiling, pastel colors flowing through the walls and dancing lights streaming along to the music.

When SideBar opened their doors, guests poured in to see just how beautiful everything was. As they made their way to the bubble bar, they were welcomed with a Sugaire® Organic Cotton Candy Infusion bar with a Customized SideBar straw. Everyone went crazy for this sweet treat and couldn’t get enough of it, they were lining up to see the exquisite drink option. Throughout the night, everyone in attendance was welcomed with light bites and good conversations.

As the night drew to a close, and guests started to vacate, SideBar employees were so thankful to have had the Make Your Life Sweeter® team in attendance, and we were so grateful for the opportunity. The next day, my team and I had a later flight back to Dallas, so we spent the day at the San Diego Zoo! It was something that I had been wanting to do for years now and was so excited to finally get the chance to cross it off my bucket list with such an amazing group of people!

Make Your Life Sweeter,

- Yasmeen

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These past few months, The Make Your Life Sweeter® team and I have been so remarkably grateful to travel around the country with such an amazing team of people over at the TIGI® Brand.

This past November, we ended the TIGI® Copyright tour in beautiful Miami! My team and I arrived the day of the event to set up for the nights festivities.

As salon owners from across the city started to make their way into the Four Seasons, they were blown away by Make Your Life Sweeter’s Sugaire® Organic Cotton Candy Infusion Bar! Everyone loved the fact that they had the choice to choose their flavor, color and preference of sparkling beverage. The Sweet infusion was perfect for the TIGI® Copyright platform , being as their line was based on an entirely customized experience for each and every client.

When we finished our service, we had the chance to sit in and listen to the TIGI® Copyright Seminar, and it was amazing. Anthony Mascolo was in attendance, I even had the opportunity to watch the man himself cut hair. It was remarkable to see what he could do with a pair of scissors.

As the night went on and the TIGI® Teaching Seminar ended, I was taken aback by the fact that this would be the last stop on the TIGI® Copyright tour. I was so thankful for the tremendous opportunity that TIGI® had given the Make Your Life Sweeter® team these past few months and am so delighted to see what the future holds. Can’t wait until next year!

Make Your Life Sweeter,

- Yasmeen

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Upscale Living™ is a highly Luxurious publication catering to those who enjoy a luxury lifestyle around the world. Upscale Living™ features the best of the best throughout the DFW area, and even the world. Their readers engage in intimate conversations of travel, real estate and timepieces.

For this month’s cover story, Upscale Living™ Magazine chose to interview no other than businessman tycoon, Mark Cuban. A self-made billionaire, Mark is the owner of the National Basketball Association's Dallas Mavericks, he’s the co-owner of AXS TV and he is also one of the lead investors on the ABC hit reality tv show, ”Shark Tank”. With over 40 years of experience under his belt, Mark was the ideal candidate for this month’s cover.

Located in a breathtaking home in Dallas, the Upscale Living™ staff was on hand to plan a perfect evening for it’s many readers. The Make Your Life Sweeter® team was asked to attend the evenings party to add a little sweetness to the night. As the party started, guests were welcomed with luxurious cars and photo ops.

Everyone was having a great time as they walked through the amazing house. Guests were surprised with a new luxurious indulgence around every corner. In the living room, you could listen to the sweet melody of a violin. In the wine cellar, you could enjoy cheeses from around the world while sipping the finest wines. On the patio, you could get a custom made cigar made of your preferences. Last but not least, guests could work their way towards the dining room were they were welcomed with a Sugaire® Organic Cotton Candy Affogato Bar and a ModChocolate Chocolate Bar to satisfy anyones sweet tooth.

Throughout the night, guests were presented with light bites and good conversations, when it came time to unveil Octobers cover, everyone grew quite to listen to the remarkable speech given by Deve Sanford. Since Mark Cuban couldn’t attend the night’s festivities, he sent thank you gifts to everyone who attended the unveiling by donating a pair of Dallas Maverick tickets to every single person that was at the event.

It was such a special night and I cannot thank the team at Upscale Living™ Magazine enough, can’t wait to pop by soon!

Make Your Life Sweeter,

-Yasmeen

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Park Place is a luxury car company with dealerships spanning across the whole DFW area. Every year, they host a Luxury Car Showcase for the public at the Four Seasons Resort in Las Colinas.

Throughout the day, guests can expect a delightful day of gourmet food, luxury cars and sweet treats! The Make Your Life Sweeter® team was asked by the amazing people at Park Place to attend this event and create an unforgettable experience for their guests!

Throughout the day, you could catch the Make Your Life Sweeter® team in the VIP tent providing indulgent experiences for all attendees through a Sugaire® Organic Cotton Candy Tasting Bar and Live Spin. In the General Public tent, the Make Your Life Sweeter® team was out serving Hotpoppin® Gourmet Popcorn to all.

As the day progressed, guests were able to move about the gigantic tent and were welcomed with dozens of options for food and desserts. Luxury cars were lined outside with crowds engulfed around them, pop-up shops were plentiful and were placed on every corner.

The Make Your Life Sweeter® team and I had such an amazing time at the Park Place Luxury Car Showcase and are thrilled for next year’s event!

Make Your Life Sweeter,

-Yasmeen

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For the last nine years, The Knot Gala has been the most elite and well known end to New York Bridal Fashion Week. Every year, they throw the most extravagant and glam party in the city for over a thousand of their closest friends. Those friends consisting of the countries most prominent Event Planners, of course.

This year, the fabulous Amy Jacobs from Chandelier Events was in charge of planning the Gala, and I don’t think the Knot could’ve found anyone better to lead this fabulous night. My team and I arrived early in the afternoon to begin setup for the nights event. It was amazing to see everything being created. The globe of florals towards the front of the building was being constructed by at least 10 people, the chandeliers were being hung high upon the ceiling and furniture was being cascaded around, trying to find its designated place. It was crazy to think that in just a few short hours, this place will hold over 1,000 of the most prominent event planners in the country.

As night started to fall over the New York Public Library, the lights shone bright onto the masterpiece that was The Knot Gala. Guests started to flood in dressed in elegant ball gowns and fashionable suits. They were welcomed by the whimsical sounds of harpists and were greeted by two Pan Am styled flight attendants offering “Passports” to guests as they entered the event.

The theme for the nights event was, “Love Can Change The World” and was illustrated into every single piece of the event. From the second you walk into the Library, you’re transported to an elegant dance party with a band that never stops playing, a moving ceiling with a strobe light show and hot air balloons made of florals intertwined into the stage. Walking through the New York Public Library, you’ll find the Zen Pavilion, inspired by the Zen Gardens of Japan. A Polar Pavilion where you can shuck your Oysters all the while, snuggling up to all the fur details in the room. The Futuristic room was next, a 360 Degree Photo Booth lined the walls while guests ate off a conveyer belt of food. The French Pavilion was full of the most intoxicating Lavender flowers that I had ever smelt, the room was stocked with pastries and delicious bites. The last room (and my favorite, if i’m being honest) was the Moroccan Spice Market inspired by the markets of Marrakesh.

After guests picked through their spice preferences and light bites, they were escorted towards the Sugaire® Organic Cotton Candy Hot Tea Infusion Bar with dealers choice of either Clove Chai, Moroccan Mint or Jasmine flavored cotton candy. Everyone loved the sweet twist of a Moroccan Tea Bar.

As the night progressed, my team and I began a passed service of Glow in the Dark Sugaire® Organic Cotton Candy on the dance floor. Guests were going CRAZY, it was incredible. Everyone was having such an amazing time dancing it up in the main room. Rescue flats saved the day as heels started to fly off and flats started to be the new normal.

The Make Your Life Sweeter® team was so honored to have been inducted into this years Knot Gala. I cannot express my gratitude and appreciativeness to the team over at the Knot and look forward to nexts years 10th Anniversary!

Make Your Life Sweeter

-Yasmeen

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