Last April, my team and I had the opportunity to fly out to Chicago to Make Life a Little Sweeter® for the newest TIGI® concept salons grand opening!

Located on Michigan Ave. and right across the street from Chicago’s most iconic bean sculpture, stood TIGI’s newest and most prominent concept salon, called Fuga Centro.

As we arrived, we were greeted by the fabulous as ever TIGI® team and directed to our table. It was enlightening to see how TIGI® was incorporated into every single detail of the salon. From the shampoo bottles, to the complimentary photo booth, everything was perfectly branded.

As guests began to make their way into the salon, they were welcomed with a Make Your Life Sweeter® Artisanal Truffle Bar with custom TIGI® takeaway truffle boxes. Everyone had the opportunity to choose up to four of their favorite truffles to take home in a chic TIGI® branded chocolate box.

As the night progressed, guests were treated with light bites and conversations. By the end of the party, our Make Your Life Sweeter® table had been the talk of the show, everyone couldn’t get enough! It was such a magical evening and I cannot wait to see the amazing TIGI® team again for their next event!

Make Your Life Sweeter,

- Yasmeen

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These past few months, The Make Your Life Sweeter® team and I have been so remarkably grateful to travel around the country with such an amazing team of people over at the TIGI® Brand.

This past November, we ended the TIGI® Copyright tour in beautiful Miami! My team and I arrived the day of the event to set up for the nights festivities.

As salon owners from across the city started to make their way into the Four Seasons, they were blown away by Make Your Life Sweeter’s Sugaire® Organic Cotton Candy Infusion Bar! Everyone loved the fact that they had the choice to choose their flavor, color and preference of sparkling beverage. The Sweet infusion was perfect for the TIGI® Copyright platform , being as their line was based on an entirely customized experience for each and every client.

When we finished our service, we had the chance to sit in and listen to the TIGI® Copyright Seminar, and it was amazing. Anthony Mascolo was in attendance, I even had the opportunity to watch the man himself cut hair. It was remarkable to see what he could do with a pair of scissors.

As the night went on and the TIGI® Teaching Seminar ended, I was taken aback by the fact that this would be the last stop on the TIGI® Copyright tour. I was so thankful for the tremendous opportunity that TIGI® had given the Make Your Life Sweeter® team these past few months and am so delighted to see what the future holds. Can’t wait until next year!

Make Your Life Sweeter,

- Yasmeen

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Fantastic Sams® is one of the world's largest full-service hair care franchises, with salons located throughout North America. Every year, they host the Fantastic Sams® convention in a prominent region of the country. This convention welcomes salon owners and stylists from all corners of the United States, educating and collaborating on the top brands in the styling world.

This years convention was held in Las Vegas, Nevada. Bringing together the best in the business for a three day long extravaganza. The Make Your Life Sweeter® team was asked to attend, to bring a little sweetness to everyone visiting the TIGI® booth.

The TIGI® team and I worked tirelessly for months to conduct a highly personalized and extravagant take away gift for everyone attending the Fantastic Sams® Convention. By the time the convention rolled around, my team and I had created the perfect customized experience for all attendees.

The Make Your Life Sweeter® team arrived the day before to begin setup. Our tables were filled with a beautifully designed and personalized Make Your Life Sweeter® Infusion Box sets for guests. As guests arrived, they were handed a TIGI® swag bag and asked to choose between three flavors of Sugaire® Organic Cotton Candy, Hotpoppin® Gourmet Popcorn and over 5 flavors of DRY® Sparkling Water. Each item was customized with a TIGI® logo and fit perfectly into each and every swag bag that was provided.

Everyone went crazy for the SWEET treats and were even coming back for more! My team and I served over 500 people in just the first four hours!!!

The next two days were just as exciting! Haircare brands lined the walls of the Red Rock Convention Center and everyone attending was having such a great time!

On our last day, we had some free time before our flight, so my team and I decided to head over to the Red Rock Canyon and do a little hiking before the storm blew in. The views were absolutely breathtaking. My team and I ended the night by going to Black Tap for dinner and milkshakes (did I mention that these milkshakes were bigger than my entire head!?). I am so grateful to be given these remarkable and amazing opportunities and cannot wait to go back!

Make Your Life Sweeter,

-Yasmeen

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