THE MAKE YOUR LIFE SWEETER TEAM WITH OUR SIGNATURE ZPHERE.

SWEET EXPERIENCES OFFERED:

• A MOCKTAIL BAR EXPERIENCE

• THE ZPHERE VAPOR BUBBLE

CLIENT: DRYBAR - Ulta Beauty Field Leadership Conference (ULTA FLC)

VENUE: THE VENETIAN, LAS VEGAS, NEVADA

GUEST COUNT: 2,300

DATE OF EVENT: APRIL 13, 2023

SPOTTED: ALL THE BEST BRANDS FEATURED IN ULTA

CUSTOM OCONUT-SCENTED HAIR & VAPOR BUBBLE

YASMEEN WITH THE INCREDIBLE DRYBAR TEAM.

A SWEET COLLABORATION: MAKE YOUR LIFE SWEETER BRINGS MAGIC TO DRYBAR’S FINAL CALL

April 13, 2023, marked a momentous occasion for Make Your Life Sweeter as we joined forces with Drybar at the Ulta Convention 2023 in the dazzling city of Las Vegas, NV. Our hearts swelled with pride as we unveiled the enchanting experience we crafted for Drybar's latest product, Final Call—an anti-humidity spray that promises to redefine hair care.

At the heart of our collaboration was the creation of a custom experience that not only showcased the efficacy of Final Call but also added a touch of sweetness to the convention floor. Picture this: a sparkling pink lemonade topped with a Zphere vapor bubble, a visual and sensory feast that beautifully illustrated how Final Call entraps and repels moisture, leaving hair luxuriously shiny.

Yasmeen using our SWEET pink Zphere Vapor Gun for the Drybar Final Call hair spray presentation.

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As the brains behind the vapor scent concept, it was immensely rewarding to watch attendees interact with our creation. Each visitor to the booth not only received a refreshing beverage but also had the opportunity to pop the vapor bubble themselves, unveiling the transformative power of Final Call. The atmosphere buzzed with excitement as our custom vapor scent wafted through the air, harmonizing with the essence of Drybar's groundbreaking product.

SIZZLE. POP. SIP.

Our team at Make Your Life Sweeter believes in creating experiences that linger in the memory, and the Ulta Convention 2023 was no exception. The collaboration with Drybar allowed us to not only infuse sweetness into the event but also educate and engage attendees on the innovative features of Final Call. This collaboration was a sweet symphony of creativity and innovation. Make Your Life Sweeter is proud to have played a part in enhancing Drybar's presence at the Ulta Convention, turning a simple booth into a captivating showcase of anti-humidity brilliance.

Making your life sweeter,

Ulta® Beauty is a multi-million dollar company with cosmetic stores all around the country. They specialize in cosmetics, fragrances, skincare and hair products. Every year, they hold an elaborate convention for all Ulta® General Managers around the country to show the newest products for the next fiscal year. This year, the annual Ulta® Convention was held in Atlanta, Georgia.

Anyone who’s anyone is at the Ulta® convention. It’s an entire convention center filled with rows and rows of endless products as far as the eye can see. One of our favorite clients, Drybar®, was even in attendance! When they asked if the Make Your Life Sweeter® team would be able to make life a little Sweeter for everyone, we couldn’t refuse!

Before we left for Atlanta, one of our most beloved clients reached out for a little Sweetness, so we came prepared to setup some SWEET treats for both the Drybar® and L’Orèal Matrix Booth! My team and I arrived to the convention center a day early to setup for all of the events.

The day of the event, the Make Your Life Sweeter® team split into two in order to divide and conquer, we were ready for anything! As attendees started to make their way into the Atlanta Convention Center, they were welcomed with a Sugaire® Organic Cotton Candy Infusion and HotPoppin® Gourmet Popcorn Bar with customized DryBar® hashtag flag straws. The DryBar® booth was popping with their own personal DJ and hair tutorials, everyone was having such a great time at the DryBar® booth, we couldn’t stop giving away product!

Down the hall, the rest of the Make Your Life Sweeter® team was just finishing setting up for their booth of Sweetness! Guests were greeted with a Le Mod Gourmet Macaron tasting bar with Coconut flavored Gelato! Guests were thrilled to have a sweet treat while learning more about L’Orèal’s newest products.

The Make Your Life Sweeter® team had such an amazing time at Ulta’s 2019 General Managers Convention and we cannot wait for next year!

Make Your Life Sweeter

- Yasmeen

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DryBar® is a chain of salons specializing in all things Blowouts. The California based salon has shops all around America, and just celebrated their 100th store opening! Every salon is unique in it’s own way, but all focus on a glamorously chic style.

This past January, the Make Your Life Sweeter® team was asked by DryBar® to participate in their newest workshop in Texas! My team and I arrived at JCPenney Headquarters in Plano to begin setup for the day’s event.

The Make Your Life Sweeter® team and I set up a whimsical tier of Sugaire® Organic Cotton Candy and Hotpoppin® Gourmet Popcorn, both dawned with Customized DryBar® Logo’s to bring everything together. As we set up for the event, I was greeted by the sweetest team at DryBar®. Everyone was so excited to get the workshop started!

As fellow JCPenney employees started to make their way into the showcase, the DryBar® room was ready for anything! As the first group made their way into the room, they were welcomed with a warm greeting from Anna Kimble, the Manage of Product Education for DryBar®. After greetings, Anna showed the JCPenney team a video of DryBar’s biggest accomplishments and greatest moments they’ve experienced together as a team. As the video ended, everyone was welcomed by a VERY special guest, Founder of DryBar® herself, Alli Webb!

As Alli made her way through the crowd of excited guests, she began to do what she does best, style hair! Since the release of DryBar’s latest product “The Brush Crush”, they have yet to keep it on the shelves of all their retail stores. Alli attended the workshop to teach stylists herself on how to properly use the Brush Crush on all potential buyers.

Throughout the day, each session made their way through the beautiful showroom and all left with smiles and a special SWEET treat provided by Make Your Life Sweeter®! My team and I were so honored to have had the opportunity to attend this event and we can’t wait to do more collaborations with the DryBar® team in the future!

Make Your Life Sweeter,

Yasmeen

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