Last weekend, our team was invited to attend the 2019 Forbes CMO Summit! Here, Chief Marketing Officers from across the world gathered at the Ritz Carlton in beautiful Southern California. Speakers and experts explored the most cutting edge marketing, branding and advertising strategies. 

Guests started their morning the right way with a variety of Make Your Life Sweeter® treats! Centerpieces included martini glasses filled with Italian Cream Cake and Confetti Hotpoppin gourmet popcorn. In addition, guests enjoyed individual donut holes with a delectable chocolate sauce drizzle. 

Don’t worry: we didn’t forget the afternoon pick-me-up. Attendees took a break for our scrumptious Make Your Life Sweeter® chocolate truffles, Better Than Chicago Hotpoppin popcorn, custom CMO Forbes macaroons and white chocolate lemon cream almonds. Y. U. M. 

In the spirit of the event, we brought a signature, color changing beverage: “The Dreamer.”

Last, but certainly not least, we were invited to a Forbes cocktail hour. At the open bar, people could add our edible vapor insion to any drink. There was a crowd around the Zphere assembly line all night!

Once dinner began, we prepared the Affogato bar: gelato ice cream topped with Sugaire and french press, hot coffee! It was the perfect treat to end a sweet weekend! 

Fortunately, our team was able to take away as much as we brought to the weekend. Marketing masterminds like Andrea Mallard from Pinterest, Eric Edge from Postmates, and Ronalee Zarate from the Los Angeles Rams imparted their expertise and left everyone with a new perspective. Thank you to Forbes and all of the amazing attendees.

Make Your Life Sweeter,

Yasmeen

DryBar® is a chain of salons specializing in all things Blowouts. The California based salon has shops all around America, and just celebrated their 100th store opening! Every salon is unique in it’s own way, but all focus on a glamorously chic style.

This past January, the Make Your Life Sweeter® team was asked by DryBar® to participate in their newest workshop in Texas! My team and I arrived at JCPenney Headquarters in Plano to begin setup for the day’s event.

The Make Your Life Sweeter® team and I set up a whimsical tier of Sugaire® Organic Cotton Candy and Hotpoppin® Gourmet Popcorn, both dawned with Customized DryBar® Logo’s to bring everything together. As we set up for the event, I was greeted by the sweetest team at DryBar®. Everyone was so excited to get the workshop started!

As fellow JCPenney employees started to make their way into the showcase, the DryBar® room was ready for anything! As the first group made their way into the room, they were welcomed with a warm greeting from Anna Kimble, the Manage of Product Education for DryBar®. After greetings, Anna showed the JCPenney team a video of DryBar’s biggest accomplishments and greatest moments they’ve experienced together as a team. As the video ended, everyone was welcomed by a VERY special guest, Founder of DryBar® herself, Alli Webb!

As Alli made her way through the crowd of excited guests, she began to do what she does best, style hair! Since the release of DryBar’s latest product “The Brush Crush”, they have yet to keep it on the shelves of all their retail stores. Alli attended the workshop to teach stylists herself on how to properly use the Brush Crush on all potential buyers.

Throughout the day, each session made their way through the beautiful showroom and all left with smiles and a special SWEET treat provided by Make Your Life Sweeter®! My team and I were so honored to have had the opportunity to attend this event and we can’t wait to do more collaborations with the DryBar® team in the future!

Make Your Life Sweeter,

Yasmeen

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Memorial City - Houston

The Make Your Life Sweeter team and I had the extraordinary pleasure of attending Hotel Zazas Grand Opening soiree in Houston a few weeks back, and it was anything but simple.

This Texan hotel brought a perfect mixture of comfort and style  that are hard to come by in other hotels, bringing an intimate feeling to each and every guest. 

"ZAZA AIR" was the theme for the hotels grand opening party. Guests were welcomed to a red carpet leading into the hotel, greeted by Flight Attendants and Pilots handing out passports to be stamped at every room. 

People made their way through the hotel, amazed at every little detail the ZAZA staff went through to make the experience memorable. There were luxury cars lined up out front, models imitating live art throughout the hotels, a violinist jamming along to Drake's top hits, and a pretty awesome hot tea bar from yours truly!

Located in the luxurious "ZASPA", SUGAIRE® was in full swing running an Organic Cotton Candy Hot Tea Infusion Bar for eager guests.

Greeted by the Make Your Life Sweeter® team, everyone had the opportunity to choose from nine flavors of SUGAIRE® and were presented with a fabulous treat to end their night.

On the fifth floor, guests were able to walk-through and experience the "Magnificent Seven Suites". From the "Passage to India" to the " Godfather" suites, no room was the same. This gave guests an extraordinary experience of understanding the creativity behind the hotel and seeing how much work was put into making such an unforgettable stay for each and every individual that chooses to stay at this one of a kind hotel.

The tenth floor held many exquisite choices of food and beverages that would fit anyone's needs. The dance floor was buzzing with people dancing and having a great time. Movies projected onto the walls, trapeze artists swayed in the room and a violinist played along to the DJ; making an incredible end to an amazing night!

The Make Your Life Sweeter® team was so honored to be able to have made everyones night at Hotel ZAZA a little sweeter!

Make Your Life Sweeter,

- Yasmeen

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