CLIENT: CREED FRAGRANCE 2024 HOLIDAY PARTY

VENUE: NORTHPARK CENTER

GUEST COUNT: 100 GUESTS

DATE OF EVENT: DECEMBER 3, 2024

SPOTTED: HAMILTON SNEED WITH HAS EVENTS, GINA GINSBURG, KIMBERLY HALL ALEXANDER

SWEET EXPERIENCES OFFERED:

• INDULGENT HOT CHOCOLATE

• CUSTOM MACARONS

• HAND-PAINTED CHOCOLATE TRUFFLES TO COMPLIMENT THE FRAGRANCES

When the timeless elegance of Creed Fragrance meets the creative brilliance of Make Your Life Sweeter®, the result is an unforgettable experience. This year’s luxury holiday event at Creed Fragrance NorthPark Center, curated by the talented Hamilton A Sneed WITH HAS EVENTS, was no exception. From the moment guests walked in, they were transported to a world where indulgence and sophistication reigned supreme. ✨

hamilton sneed with has events & yasmeen tadia with make your life sweeter

The Setting: A Perfect Backdrop for Luxury

The opulent ambiance of Creed Fragrance’s boutique at NorthPark Center set the tone for the evening. Surrounded by gleaming displays of their iconic perfumes and sophisticated decor, the space radiated holiday magic. Every element, from the lighting to the elegant arrangement of desserts, was designed to reflect the essence of the Creed brand—timeless, luxurious, and unforgettable.

An Unmatched Dessert Experience

At the heart of the celebration was a dessert experience that delighted all the senses. Make Your Life Sweeter® brought its signature touch of creativity and elegance, ensuring that each guest felt like they were tasting a piece of holiday magic.

The INDULGENT Hot Chocolate EXPERIENCE:

Our creamy hot chocolate was the star of the evening, offering guests a warm and indulgent treat that perfectly matched the cozy holiday atmosphere. Each cup was crafted with love and topped with layers of decadence:

• A dollop of velvety marshmallow whipped cream, adding a cloud-like softness to every sip.

• A perfectly flamed halal marshmallow, roasted to golden perfection.

• A whimsical flourish of Sugaire organic toasted marshmallow cotton candy, infusing each cup with an irresistible aroma and a touch of visual flair.

• A playful sprinkle of candy cane pop rocks, delivering a festive crackle with every taste.

Served with a custom Creed-branded paper straw, each cup of hot chocolate was a masterpiece, perfectly embodying the luxurious spirit of the Creed brand.

Elevating the Art of Confections

Beyond the hot chocolate, guests were treated to a stunning array of handcrafted delights, each designed to leave a lasting impression.

Handcrafted Truffles:
Artfully displayed and meticulously crafted, these decadent bites captured the holiday spirit in every flavor. From creamy to bold, each truffle offered a burst of indulgence, making it impossible to stop at just one.

Iconic Macarons:
The beautifully designed Creed macarons were as much a feast for the eyes as they were for the palate. With each macaron delicately adorned with the iconic Creed logo, they were a perfect balance of artistry and flavor. The vibrant colors and intricate details reflected the brand’s commitment to excellence and style.

The Team Behind the Magic

Events like these are only possible with an exceptional team. Special thanks go to Rebecca Ruiz, Segen Scott, Whitney West, and Kelsey Stokes for their incredible effort in organizing and executing this luxurious holiday celebration. Their attention to detail and passion for creating memorable moments were evident in every aspect of the event.

Additionally, a huge thank you to Hamilton A Sneed for his unwavering vision and collaboration. Working with Hamilton always guarantees an extraordinary experience, and this event was no different.

The Essence of Holiday Magic

Every detail of this celebration reflected the sophistication and elegance of the Creed brand. From the carefully curated desserts to the luxurious setting, the event was a testament to the power of blending artistry and indulgence. At Make Your Life Sweeter®, we pride ourselves on creating experiences that elevate every occasion, and this holiday party was a shining example of our mission.

As the guests sipped their hot chocolate, savored the handcrafted truffles, and admired the artistry of the macarons, the true magic of the holidays came to life—shared moments of joy, laughter, and sweetness.

Looking Forward to More Sweet Moments

As we wrap up another unforgettable collaboration, we look forward to continuing to create memorable moments that bring joy and sweetness to every celebration. Thank you, Creed Fragrance, for allowing us to be a part of your luxurious world and for trusting Make Your Life Sweeter® to elevate your holiday event.

Here’s to more celebrations, more magic, and more sweet moments in the years to come!

Making your life sweeter,

YASMEEN TADIA

#MakeYourLifeSweeter #CreedFragrance #LuxuryDesserts #HolidayCelebration #DallasEvents #DessertExperiences #SweetIsMyJob #creed #neimanmarcus #northparkmall #northparkcenter #luxurydessertexperiences

Last weekend, our team was invited to attend the 2019 Forbes CMO Summit! Here, Chief Marketing Officers from across the world gathered at the Ritz Carlton in beautiful Southern California. Speakers and experts explored the most cutting edge marketing, branding and advertising strategies. 

Guests started their morning the right way with a variety of Make Your Life Sweeter® treats! Centerpieces included martini glasses filled with Italian Cream Cake and Confetti Hotpoppin gourmet popcorn. In addition, guests enjoyed individual donut holes with a delectable chocolate sauce drizzle. 

Don’t worry: we didn’t forget the afternoon pick-me-up. Attendees took a break for our scrumptious Make Your Life Sweeter® chocolate truffles, Better Than Chicago Hotpoppin popcorn, custom CMO Forbes macaroons and white chocolate lemon cream almonds. Y. U. M. 

In the spirit of the event, we brought a signature, color changing beverage: “The Dreamer.”

Last, but certainly not least, we were invited to a Forbes cocktail hour. At the open bar, people could add our edible vapor insion to any drink. There was a crowd around the Zphere assembly line all night!

Once dinner began, we prepared the Affogato bar: gelato ice cream topped with Sugaire and french press, hot coffee! It was the perfect treat to end a sweet weekend! 

Fortunately, our team was able to take away as much as we brought to the weekend. Marketing masterminds like Andrea Mallard from Pinterest, Eric Edge from Postmates, and Ronalee Zarate from the Los Angeles Rams imparted their expertise and left everyone with a new perspective. Thank you to Forbes and all of the amazing attendees.

Make Your Life Sweeter,

Yasmeen

Saks is a chain of luxury department stores spanning all around the country. Anyone who’s anyone can shop till they drop at this remarkably chic store. Every year, Saks outshines and puts their clients satisfaction above all else. This year, the Make Your Life Sweeter® team was asked to incorporate a little sweetness to this quarters annual storewide breakfast, and we were thrilled!

The Make Your Life Sweeter® team arrived at the legendary fifth avenue flagship store for the event. My team and I were ready to take on anything! We were instructed to the 6th floor, where we began setup. While we were setting up, I was able to meet and interact with most of the team that had organized the event. I was so lucky to have met such an intelligent and humble group of people!

As employees started to make their way up to the sixth floor, they were welcomed with a Make Your Life Sweeter® Breakfast Bar! On either side of the table, you were able to choose between a Sugaire® Organic Cotton Candy Hot Coffee or Hot Tea Infusion Bar with customized Saks Hashtag Flags! After guests chose their preferred beverage option, they made their way to the Make Your Life Sweeter® Breakfast Station where they were able to choose between a Caramel Frappuccino, Morning Latte, Glazed Donut or Strawberry Parfait flavored customized Saks Macaron! If you didn’t want to partake in the Macaron tasting, Make Your Life Sweeter® also had specialized glazed donut holes with Sea Salt Caramel flavored organic cotton candy!

After serving over 100 eager Saks employees in under 45 minutes, everyone took their seats to begin the meeting. I was fortunate enough to hear the President of Saks - Marc Metrick, speak to his fellow Saks team. It’s so inspiring to listen to someone talk about something their so passionate about, I was so thankful for the opportunity! The meeting ended with a fashion show featuring Saks’ own employees!

It’s crazy for me to think that just 8 short months ago I was across the street watching the famous window display show that Saks illustrates every Holiday season, and now I am welcomed in like one of their own. I am so thankful for all of the opportunities and friendships that I have had through this amazing journey, I can’t wait for our next event with Saks!

Make Your Life Sweeter,

- Yasmeen

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