Last weekend, our team was invited to attend the 2019 Forbes CMO Summit! Here, Chief Marketing Officers from across the world gathered at the Ritz Carlton in beautiful Southern California. Speakers and experts explored the most cutting edge marketing, branding and advertising strategies. 

Guests started their morning the right way with a variety of Make Your Life Sweeter® treats! Centerpieces included martini glasses filled with Italian Cream Cake and Confetti Hotpoppin gourmet popcorn. In addition, guests enjoyed individual donut holes with a delectable chocolate sauce drizzle. 

Don’t worry: we didn’t forget the afternoon pick-me-up. Attendees took a break for our scrumptious Make Your Life Sweeter® chocolate truffles, Better Than Chicago Hotpoppin popcorn, custom CMO Forbes macaroons and white chocolate lemon cream almonds. Y. U. M. 

In the spirit of the event, we brought a signature, color changing beverage: “The Dreamer.”

Last, but certainly not least, we were invited to a Forbes cocktail hour. At the open bar, people could add our edible vapor insion to any drink. There was a crowd around the Zphere assembly line all night!

Once dinner began, we prepared the Affogato bar: gelato ice cream topped with Sugaire and french press, hot coffee! It was the perfect treat to end a sweet weekend! 

Fortunately, our team was able to take away as much as we brought to the weekend. Marketing masterminds like Andrea Mallard from Pinterest, Eric Edge from Postmates, and Ronalee Zarate from the Los Angeles Rams imparted their expertise and left everyone with a new perspective. Thank you to Forbes and all of the amazing attendees.

Make Your Life Sweeter,

Yasmeen

"When we couldn't find the products we wanted, we made them ourselves."

- Anthony Mascolo

TIGI® Founder and International Artistic Director

"By Hairdressers, for Hairdressers" Is the motto for the amazing company that provides top of the line hair care products to salons around the world. 

TIGI's newest product, "TIGI® COPYRIGHT" is hitting the shelfs this month to hundreds of salons. With this newest product, every client will have the chance to customize their own personal hair products that fit perfectly to their individual selves. 

Because of the personalized customization of TIGI® COPYRIGHT,  the Make Your Life Sweeter® team was asked to attend the launch party in New York to create a sweet treat for their guests. 

The event was located at TIGI's hair academy in SOHO, making it the perfect spot for a fashionably chic party. The Make Your Life Sweeter® team and I set up a Sugaire® Organic Cotton Candy Infusion Bar with Sparkling water and the guests choice of either Mango, Passion Fruit or Rose Gold Cotton Candy. Following in the trend of the newest TIGI® personalized product, everything about our services was customized. We provided custom hashtag flags for our straws, put the TIGI® COPYRIGHT logo onto our pints and we even supplied take home infusion kits for every person to take at the end of the night with a customized sweat treat.

The launch party was stunning. Everything followed a white color scheme, making the room chic and stylish. Waiters walked around with mini tacos placed in cut limes and veggie spring rolls placed atheistically onto the tray. 

To celebrate their newest product, TIGI® put on a runway hair show for their guests, and let me just say, it was amazing. In attendance was no other than the TIGI® Founder himself, Anthony Mascolo. I had the remarkable opportunity to meet Anthony and could not have met a nicer person who cares so deeply for his company and his employees. 

Everyone at the TIGI® COPYRIGHT launch party were so welcoming to my team and I and could not have asked for a better night in NYC.                    

Make Your Life Sweeter,

- Yasmeen

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