Armstrong McCall World’s Fair is a hair show that specializes in educating and developing hair stylists all around America. Every year, Armstrong McCall is the leading educator in the newest trends and tools. This year, Armstrong McCall decided to set up shop in San Antonio for their annual three day convention. When I was asked to incorporate a little Sweetness to the fabulous Conair booth, I was happy to oblige!

My team arrived at Henry B. Gonzalez Convention Center in San Antonio to begin setup for the three day extravaganza. As the Make Your Life Sweeter team made their way through the convention, we were thrilled to find that we would be incorporating a little sweetness to the most elaborate booth in the entire show! Conair was situated right in the middle of the convention center, making it the perfect stop for all attendees. As my team began setup, we were greeted with warm welcomes and kind smiles from everyone at the Conair booth.

As the World’s Fair Hair Show started commencement, the Make Your Life Sweeter was ready to serve some sweet treats for all convention goer’s. As guests made their way through the arena, they all stopped and watched in amazement as Conair’s top hair guru’s graced the stage to present tutorials, insights and advice to all that listened. All attendees were greeted with a Hotpoppin Gourmet Popcorn Bar with your choice of five different flavors, as well as a Sugaire Tasting Bar with your choice of either banana or pineapple flavored organic cotton candy!

As the day’s progressed, more and more guests flocked toward the Conair booth with the promise of one of a kind hair comprehension (as well as some pretty awesome sweet treats)! Throughout the three day period, the Make Your Life Sweeter team served over 2,500 people! I am so thankful for the amazing opportunities that Conair has bestowed on my team and I, and I cannot wait to see what lies ahead for the Make Your Life Sweeter and Conair collaboration!

Make Your Life Sweeter

- Yasmeen

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Kaaboo® is a curated three day experience festival that immerses the best of entertainment. Kaaboo® takes pride in being one of its kind and being everything that a typical music festival is not. Every year, Kaaboo® takes residency in Del Mar and Grand Cayman Islands. This year, the team at Kaaboo® thought to change it up by hosting the event in Texas! When we were contacted to Make Life a Little Sweeter for everyone attending we couldn’t refuse!

Kaaboo® set up residency at AT&T stadium- otherwise known as the Cowboys Stadium. The stadium was engulfed in three days of live music and comedy performances. As my team and I arrived early to setup for the first day of festivities, we were all amazed at the complete transformation of the stadium and surrounding grounds.

Everything was curated for the festival. The Stadium was immersed in stunning pieces of artwork hung 10 feet high for guests to see. There were food trucks galore with enough food to make any food junkie happy, and there was even an outdoor swimming pool for guests to plunge into whenever they felt like going for a little swim!

The Make Your Life Sweeter® team arrived at the personalized Bank of America Lounge early Friday morning to begin setup for the weekends events. The Bank of America® Lounge was situated right in front of the main stage for Kaaboo®, which made it the perfect (air conditioned) place to watch all the best performances!

As all festival goers made their way through the grounds, they had the opportunity to stop by the Bank of America® tent and grab some SWEET Sugaire® Organic Cotton Candy as they enjoyed the festival.

Throughout the weekend, we served hundreds of Sugaire® pints to fellow Bank of America® customers. Everyone loved the idea of a SWEET treat and were grabbing multiple flavors so that they could save them for later!

The Make Your Life Sweeter® team was so thankful for the remarkable opportunity to be able to attend Texas’ very first Kaaboo® festival and to have made such an amazing partnership with the team over at Bank of America®. I cannot wait to see what next year has in store for us!

Make Your Life Sweeter

- Yasmeen

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