Armstrong McCall World’s Fair is a hair show that specializes in educating and developing hair stylists all around America. Every year, Armstrong McCall is the leading educator in the newest trends and tools. This year, Armstrong McCall decided to set up shop in San Antonio for their annual three day convention. When I was asked to incorporate a little Sweetness to the fabulous Conair booth, I was happy to oblige!

My team arrived at Henry B. Gonzalez Convention Center in San Antonio to begin setup for the three day extravaganza. As the Make Your Life Sweeter team made their way through the convention, we were thrilled to find that we would be incorporating a little sweetness to the most elaborate booth in the entire show! Conair was situated right in the middle of the convention center, making it the perfect stop for all attendees. As my team began setup, we were greeted with warm welcomes and kind smiles from everyone at the Conair booth.

As the World’s Fair Hair Show started commencement, the Make Your Life Sweeter was ready to serve some sweet treats for all convention goer’s. As guests made their way through the arena, they all stopped and watched in amazement as Conair’s top hair guru’s graced the stage to present tutorials, insights and advice to all that listened. All attendees were greeted with a Hotpoppin Gourmet Popcorn Bar with your choice of five different flavors, as well as a Sugaire Tasting Bar with your choice of either banana or pineapple flavored organic cotton candy!

As the day’s progressed, more and more guests flocked toward the Conair booth with the promise of one of a kind hair comprehension (as well as some pretty awesome sweet treats)! Throughout the three day period, the Make Your Life Sweeter team served over 2,500 people! I am so thankful for the amazing opportunities that Conair has bestowed on my team and I, and I cannot wait to see what lies ahead for the Make Your Life Sweeter and Conair collaboration!

Make Your Life Sweeter

- Yasmeen

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Neiman Marcus is a world renowned department store that specializes in high fashion with stores that span all around the country.

Every year, Neiman Marcus hosts a four day conference for all of their managers around the country. For 12 straight hours, everyones itineraries are stacked with meetings, discussions and dinners. With the main goal being to inform and educate on everything from fashion to brand marketing. 

This year's conclave was held at the exquisite Adolphus hotel in downtown Dallas. The Adolphus is a historical landmark in the main street district of Downtown Dallas. The building brings a classy yet eccentric feel to the area, making it a perfect place to host over 50 PR Managers from all of the Neiman Marcus stores around the country.

The Make Your Life Sweeter® team and I set up a beautiful display for Tuesday's break between sessions. We had a table full of ModSweets™, Sugaire®, HotPoppin® and an assortment of Infusion Kits. 

The guests were all able to take an item from the display table. Everyone loved the chic packaging of our ModSweets™ line and the customization on the Sugaire® pints. 

I had the chance to speak at the Neiman Marcus PR Manager Conference and was so thrilled for the opportunity! As everyone broke for lunch, my team and I swooped into the conference room to set up for my presentation. After lunch ended and everyone had made it back to their seats, I was given an extraordinarily kind and heartwarming introduction from a fellow client and dear friend, Mimi Sterling. 

As I presented my line of gourmet sweets to the Neiman Marcus managers, the Make Your Life Sweeter® team went around and did a personal Sugaire® Organic Cotton Candy infusion for each and every individual in the room. They loved the idea and the customization of each and every straw. It was a huge hit!

I am so honored to have been given the extraordinary opportunity to present my business to the company that got me to where I am today. 

Make Your Life Sweeter

- Yasmeen

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