Armstrong McCall World’s Fair is a hair show that specializes in educating and developing hair stylists all around America. Every year, Armstrong McCall is the leading educator in the newest trends and tools. This year, Armstrong McCall decided to set up shop in San Antonio for their annual three day convention. When I was asked to incorporate a little Sweetness to the fabulous Conair booth, I was happy to oblige!

My team arrived at Henry B. Gonzalez Convention Center in San Antonio to begin setup for the three day extravaganza. As the Make Your Life Sweeter team made their way through the convention, we were thrilled to find that we would be incorporating a little sweetness to the most elaborate booth in the entire show! Conair was situated right in the middle of the convention center, making it the perfect stop for all attendees. As my team began setup, we were greeted with warm welcomes and kind smiles from everyone at the Conair booth.

As the World’s Fair Hair Show started commencement, the Make Your Life Sweeter was ready to serve some sweet treats for all convention goer’s. As guests made their way through the arena, they all stopped and watched in amazement as Conair’s top hair guru’s graced the stage to present tutorials, insights and advice to all that listened. All attendees were greeted with a Hotpoppin Gourmet Popcorn Bar with your choice of five different flavors, as well as a Sugaire Tasting Bar with your choice of either banana or pineapple flavored organic cotton candy!

As the day’s progressed, more and more guests flocked toward the Conair booth with the promise of one of a kind hair comprehension (as well as some pretty awesome sweet treats)! Throughout the three day period, the Make Your Life Sweeter team served over 2,500 people! I am so thankful for the amazing opportunities that Conair has bestowed on my team and I, and I cannot wait to see what lies ahead for the Make Your Life Sweeter and Conair collaboration!

Make Your Life Sweeter

- Yasmeen

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Through the amazing team at IRO clothing brand, the Make Your Life Sweeter® team had the opportunity to get a sneak peak of all of the upcoming fashion for the new year. 

This past May, my team and I were able to arrive at the beautiful Adolphus Hotel located in downtown Dallas to provide an experience for the fellow guests unlike no other.

Clothing buyers from all around the country were in attendance. All excited to see what the glorious designers of Neiman Marcus had in store for them this year. 

We arrived in the afternoon to set up our service, designers and models were running around, racks of incredible clothing were swaying through as they were being transported from one place to the other. There was a glorious hecticity feeling the room, everything was running at such a fast pace yet was so organized and articulate. 

We set up a Sugaire™ Organic Cotton Candy Affogato bar with a Sea Salt Caramel cotton candy and vanilla bean ice cream poured over with a french press for the finishing touch. 

When the IRO team was up to present their new line, I was able to speak in front of all of the Neiman Marcus buyers to describe what the Make Your Life Sweeter® team had in store for them today. 

As the fashion brand displayed their new, and exquisite line of clothing to the buyer, my team and I were able to go around the room delivering an affogato masterpiece to each and every individual.

Everyone loved the sweet treat and I cannot be more excited for what the future holds for next years Neiman Marcus line!

Make Your Life Sweeter

- Yasmeen

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