OUR SWEET STORY

Make Your Life Sweeter® founder, Yasmeen Tadia, has transformed standard-issue, carnival cotton candy and popcorn into gourmet indulgences with her signature line of sweets sensations, including Fluffpop® Artisanal Mini Cotton Candy, Hotpoppin® Gourmet Popcorn, Sugaire USDA Certified Organic Cotton Candy, ModSweets, and her most recent creation, The Zphere.

Visions of fluffy treats and popped sweets weren’t always dancing in Tadia’s head. As a Southern Methodist University Cox School of Business grad, she spent 10 years in corporate America before starting Make Your Life Sweeter. However, her time spent in a variety of management positions, and later as the corporate director of human resources for the largest hospitality management company based in New York City, gave her the confidence kick she needed to turn her fluffy dream into a reality.

“Make Your Life Sweeter” is a motto Tadia lives by, striving to make a sweet impact on the lives of others while supporting a variety of charitable initiatives. Tadia's philanthropic passion has enticed her to create a non-profit organization, Random Acts of Sweetness®,  that will inspire others and give her son the opportunity of interacting with those less fortunate than him. Tadia is currently working on writing her first book and enjoys the opportunity of sharing her experiences through a variety of public speaking platforms. During her spare time, her favorite thing to do is to travel with Zain, giving him the opportunity of creating memories through global experiences.

Yasmeen is a popular public speaker, educating audiences across the world about human resources, entrepreneurship, small business, women owned business, reaching millennials and more. No matter what topic she touches on, she is guaranteed to bring SWEETNESS! 

Success comes from growth, and growth happens when you surround yourself with people who push and challenge you. That’s why Yasmeen constantly is seeking mentorship and guidance in her own life and wants to do the same for others. Yasmeen is constantly pouring into other entrepreneurs, teaching them to embrace the hard work it takes to realize your dreams.

Yasmeen is a 5th generation South African of Indian descent. After practicing as a successful physician in South Africa for many years, her father was pushed to immigrate their family to the United States due to the tumultuous, political environment of the apartheid. Unable to continue practicing as a doctor in the U.S., he decided to follow his entrepreneurial spirit and built a business on meaningful relationships, trust and dedication. Yasmeen grew up surrounded by his business and became inspired by his entrepreneurial drive at a young age.

Growing up in a family that chose to start over from scratch in a foreign country was beyond challenging, but Yasmeen was extremely blessed by her parents' value for a quality education. Her father’s motto for the family was “eat, sleep, pray, and study.” That motto helped Tadia graduate from Southern Methodist University with a degree in business management and later, find success in corporate America for over 10 years. The corporate world was a challenge, but her extensive experience in management positions taught her to think strategically, work efficiently and become a driver of change.

When she isn’t trying to take over the world with her sweet creations, Yasmeen can be found on countless adventures with her ten-year-old son, Zain. Their favorite things to do together are travel around the globe, discover the coolest food trends and visit with friends. In addition to brightening lives via her sweet treats and philanthropic initiatives, Yasmeen also owns a start-up called Evolving Your Leadership. Here, Tadia focuses on business consulting, mentorship, HR assistance, career planning, and/or strategic development to support entrepreneurs and startups.